Get More Click-Throughs by Writing Better Links

GET MORE CLICK-THROUGHS BY WRITING BETTER LINKS Have you pondered the connections that you remember for your site page, pamphlet, or web based showcasing materials? Before I began composing for the web, I never truly acknowledged how significant they were. Be that as it may, those little folks have much more to state than you or I may have envisioned. For one, web scanners may look down the page rapidly, searching for a splendidly hued interface that guides them to what they need. Besides, joins let individuals peruse your site whenever it might suit them: You put only an ad spot of your free article on your site; If individuals need to understand more, they’ll navigate and do it. On the off chance that they don’t need to understand it, at that point they’re not compelled to look past your whole article, which didn’t intrigue them in any case. So here’s the arrangement. Great connections share a couple of attributes for all intents and purpose: †¢ They’re short †hold them down to only a couple of words †¢ They’re expressive †tell your peruser precisely what you need them to do! †¢ They’re punchy †use activity words, and keep those words at the front When in doubt, you never need to utilize â€Å"Click Here† without anyone else: it’s not graphic enough, and you’ve simply squandered a chance to get your peruser to click. Disclose to them why they’re clicking, for example, â€Å"Click Here to Join Now† or â€Å"Click Here for More Information.† What to Say? Presently, here comes the specialized stuff. When utilizing secrets †or simply short blurbs that depict a more drawn out article †there might be some science by they way you connect perusers to new data. In a MarketingSherpa study, the internet advertising masters found that specific words in your connections get better navigate rates. What is it, you inquire? As per MarketingSherpa, Click to Continue† had the most noteworthy navigate transformation †8.53% contrasted with â€Å"Continue to article† (3.3%) and â€Å"Read more† (1.8%).â The folks at FutureNow’s blog appear to have their own hypotheses. They don’t assume any of the above proposals are exceptionally powerful since there’s no source of inspiration. . They recommend that your hyperlink ought to be influential. So as opposed to composing: Give to Save the Sea Turtles! Understand More. They recommend you sell somewhat harder in your connections, as so: Give to Save the Sea Turtles! Perceive how much your dollars intend to us. Teasing the Reader Presently, I’ve spared the best goody for last. There is a little stunt that you can utilize that typically arouses your readers’ curiosity, convincing them to navigate †I’d even say that this works in any case on the off chance that you use â€Å"Click to continue,† â€Å"Read more,† or whatever else you can consider. It’s an old stunt, simply watch: Steve had been taking the new preliminary prescription for about fourteen days, however he still didn’t feel any better. After a fast Google search, he understood that he may be in the â€Å"placebo† control gathering. Understand more. That’s not terrible, however watch this: Steve had been taking the new preliminary drug for about fourteen days, yet he still didn’t feel any better. After a brisk Google search, he understood †¦ Click to proceed. See what I did? By removing the content in the sentence, I’ve left the peruser with an inquiry: What did Steve figure it out? Furthermore, it’s an entirely overwhelming snare. Next time, give perusers just a tad bit of what they have to know †make them navigate to fulfill their interest. Presently, you can take that data and do with it what you will.

A Discussion of Paulo Freires Banking Concept of Education Essay Example for Free

A Discussion of Paulo Freires Banking Concept of Education Essay Freire suggests that instructors are just mentioning to understudies what to know as opposed to conversting with them, which clarifies why Freire demands that â€Å"education is experiencing portrayal sickness†(Freire 71). This implies he accepts that instructors just fill student’s minds with data, that the educator feels is significant, without giving the understudies the importance and individual pertinence that data has. By utilizing this strategy, the understudy is mistreated by the educator and unfit to satisfy a total condition of cognizance. I can recollect a few times in my instructive encounters where I have been the â€Å"depository† in Freire’s Banking Concept of Education, yet no experience is more relative than my Organic Chemistry class three years back where I discovered that critical thinking training is immeasurably better than banking-instruction since it permits understudies to get genuine comprehension of their reality and the capacity to arrive at awareness. Throughout the late spring of 2009, I took a mid year semester of Organic Chemistry at University of California Berkeley. At the point when I initially entered the auditorium, there were masses of individuals battling for seats and some even lived to sitting on the floor or going into the side space to watch the talk on TV. When the clock hit 9:00 am, five employees strolled into the room: Professor Francis and four Graduate Student Instructors (GSIs). From the beginning, Dr. Francis went over the course structure, what it involved, and how we as understudies could acquire help. While he was going over the schedule data, he made one point amazingly clear: â€Å"I can't respond to your own inquiries during address time. On the off chance that you have questions, it would be ideal if you visit me during my available time or please solicit one from the GSIs. † After creation that point, he changed into his talk on useful gatherings; in any case, I was not tailing him. I promptly realized this would be a talk just class, and I realized that I would need to record each and every note, chart, or diagram he demonstrated us and remember it for future assessments. Freire would approval that I would turn into a â€Å"depository† on the grounds that I would just permit Professor Francis to store his ‘knowledge’ into my brain moving along without any more inquiry or thought. I would turn into a slave, abused by the very individual who should free me (Freire 74). Dr. Francis proceeded in his slide appear and an enormous slide named ‘Hydrocarbons’ showed up on the screen, and underneath the title were a few distinctive natural hydrocarbon practical gatherings, for example, alkenes, alkanes, alkynes, benzenes, and toluene. He examined every hydrocarbon in incredible profundity and told us understudies the best way to remember them dependent on their security successions and examples, how they respond within the sight of other natural atoms, and how their substance securities influence water. After a comprehensive talk of replicating all that he said into my 128 scratch pad, he reported that we should retain the entirety of the hydrocarbon gatherings, and to have the option to remember them for a test setting. Not even once did he clarify what makes them significant. I lifted my hand toward the finish of the talk, and solicited him what the application from hydrocarbons are in the ‘real-world’. He answered not to stress over that, and that we should have been ready to remember them and expertise they work artificially, not for all intents and purposes, and for what reason would he set aside the effort to clarify how hydrocarbons work? All together for Dr. Francis to keep his activity, Freire states that, â€Å"the educator must accept the entirety of his understudies as ignorant†(Freire 72). This infers if Dr. Francis had gone directly to the point and clarified why hydrocarbons were significant in reality and in a research center setting, he wouldn’t have an occupation. It was his business to choose amazingly nitty gritty and ‘useless’ properties and functionalities of hydrocarbons and cause them to appear to be critical to us. By proceeding to clarify and befuddle us understudies, he had the option to keep up a cover of numbness over the understudy body, and from this, he legitimizes his activity as total. This is the thing that Freire alludes to as the â€Å"cycle of ignorance† that ceaselessly permits the educator to keep his activity since society accepts that the uninformed understudies need him for their self-advancement. For the following half a month, I clung to Dr. Francis’s ‘Banking Style of Education’, and it worked. I got An on each test and test I took in light of the fact that I remembered and acknowledged the data Dr. Francis gave me without doubt. Freire feels that my absolute accommodation to the teacher was the explanation behind my prosperity since he recommends that â€Å"The all the more docilely the containers license themselves to be filled, the better understudies they are†(Freire 72). Freire’s clarification stresses me in light of the fact that to know isn't to know. Because I could perceive diverse practical gatherings, which in the financial idea would make me a superior understudy, didn't imply that I could apply my comprehension of natural science to a genuine circumstance since I hadn’t been instructed to apply the data to anything by any means. My obliviousness and failure to get a handle on the genuine implications and ideas of natural science turned out to be amazingly clear in the lab on the grounds that the lab is the place understudies take the entirety of their insight and apply it to take care of an issue or set of issues. After the main quarter of the mid year semester, the lab part of the course opened. My first task was to appraise the bond edges of methane, and from the start I had no clue about what to do on the grounds that I had just been told to perceive methane and its holding patters. I was never approached to control the molecule’s properties to increase further understanding, and this made me understand that I was defective in light of the fact that the ‘knowledge’ that I gained was not mine, yet Dr. Francis’ stores of unrealistic portions of information. With no thought where to begin my lab or how to evaluate the task, I asked the Teaching Assistant (TA) for help. She just answered, â€Å"Think about what you think about methane’s properties, and control your insight so you can gauge the bond point. Obviously, this was not useful on the grounds that I had no clue about how to apply my insight and comprehension since I was not educated to. I was basically an item who, as per Freire, â€Å"is in the world,† suggesting that I was not aware of my own being and mindfulness (Freire 78). This is the reason I permitted Dr. Francis to keep saving data into me since he acted himself like my emancipator, my instructor, yet he was my oppressor. By not having the option to utilize and apply my insight, my basic awareness and internal will to comprehend started to reduce. This is the reason Freire reports, â€Å"The more understudies work at putting away the stores depended to them, the less they build up the basic awareness which would result from their mediation on the planet as transformers of that world†(Freire 73). Freire infers that understudies lose the self discipline, the inspiration, to create mindfulness when they are coercively fed data, so he contends that understudies must build up this ‘critical consciousness’ themselves through critical thinking. This is the point at which I understood that Dr. Francis couldn’t and won’t show me how to comprehend what I have realized; I expected to figure out how to apply and ace the data I was educated without anyone else, not some other person. Training should enable people; be that as it may, since I was ‘in-the-world’ I let the financial idea abuse me and my actual comprehension of information. I bombed the principal Organic Chemistry lab. I didn’t realize how to take care of the issues and apply my insight, nor did I have the determination to, so I basically surrendered. I was extraordinarily baffled after the primary lab, not on the grounds that I couldn’t find the correct solution, but since I couldn’t apply my insight to take care of the issue. I spent the following a few talks gathering notes, developing them, and comprehending the data; nonetheless, I was as yet unfit to comprehend the data in down to earth terms. My disappointment developed in light of the fact that I felt that every one of my endeavors contemplating data and remembering its substance was squandered. How could training give the entirety of this information that we, as understudies, can't make a difference? What was the purpose of instruction? At that point, I felt instruction was society’s biggest defect since it burned through the time and cut off the innovativeness understudies put into it. Freire concurs with me since he contends, â€Å"The capacity of banking instruction is to limit or abrogate the students’ innovative power†(Freire 73). This infers Freire concurs that training is defective in light of the fact that it cuts off understudy inventiveness; in spite of the fact that, it doesn't answer why we should learn inane and unfeasible data got in our lives. Freire reacts that not every person will discover importance through their training; in any case, he accepts that individuals should keep on pursueing the pieces of instruction that understudies find intriguing, for example, in an advanced education setting (Freire 76). I knew a large portion of the data that I got in science was illogical for most people and even myself in an everyday situation, except science was intriguing to me. It was something that I needed to seek after and increase further comprehension of on the grounds that each snippet of data left me needing more. Surrendering and discarding my insight was impossible since I needed and worked as long as I can remember to understand what I realized in this world, and it continues changing and reshaping each day. As a last exertion, I went to the mentoring help work area at the college to find support, so I could underst

Financial Planning and the Unsystematic Risk Statistics Assignment

Money related Planning and the Unsystematic Risk Statistics - Assignment Example Along these lines, during winter, individuals will lean toward purchasing winter tires and when summer sets in, the interest for dry climate tires will be high. I. The best resource for Gemma to pick is Rolls-Royce since it has the most noteworthy month to month genuine bring coefficients back. This suggests they will ensure a high enthusiasm rather than those with low bring rate back. The goal of making an examination of a company’s essentials is to locate the inborn estimation of the stock instead of the incentive with which the stock exchanges at in the market. In this way, in doing an investigation, if the inherent worth happens to be more than the present offer value, at that point it shows that the stock is worth a lot an incentive than its cost and it bodes well in purchasing a stock. Be that as it may, on the off chance that this isn't the situation, at that point utilizing the stock-examination technique like on account of Gemma isn't valuable. Likewise, the stock-valuing procedure offers a great deal of data in an elusive and unmeasurable way. It is anything but difficult to track down certain parts of the organization that are quantifiable. Such perspectives incorporate benefits and they are very simple to discover. Notwithstanding, it is very hard to quantify the subjective factors, for example, the upper hands of an organization, organization staff and the notoriety of the organization. In this way, the viewpoints make the picking stocks an emotional and instinctive procedure along these lines not reasonable in such a case. What's more, the human component obvious in the powers moving the securities exchange, the stocks can't do whatever one foresees that they will do since there is a probability of having an adjustment in feelings erratically. In this way, when certainty transforms into some dread, the securities exchange can be somewhat unsafe and perilous. In this way, this likewise adds to the choice by Gemma not to utilize the stock-estimating methodology. I. So as to ensure their arrangement of offers, Mark Brisley and Evie Petrikkou utilized the call and put choices. The put alternative permitted them to sell resources at a given conceded to cost while the consider demonstrates the option to purchase shares at a concurred price.â

Writing a nursing thesis Great! Ask for help from BookwormLab.com!

Writing a nursing thesis? Great! Ask for help from BookwormLab.com! Writing a nursing thesis? Great! Ask for help from BookwormLab.com! Please, review the main aspects of nursing thesis writing in this article. You can always get professional essay writing help at  Bookwormlab.com. When writing a  nursing thesis, the right structure must be adhered to, which is: Title: A concise summation of the research venture, the title must be instantly recognizable. Introduction: An outline of the project refined to specific research questions, introduction includes the hypothesis and aims of the thesis. Method: It clearly defines the procedure of the experiment, which allows other researchers to follow the same procedure to replicate the results you have deduced. Results: While quantitative results include descriptive statistics, graphs and diagrams, qualitative results sum up the key concepts deduced. Discussion: Explains the key findings of the thesis, and includes comparisons with other studies. References: Every citation made in the  nursing thesis must be properly referenced in this section. Nursing Thesis Introduction Nursing thesis introduction provides an overview of the topic and clearly delineates the areas covered in the thesis. The  nursing thesis introduction also discusses the objectives and hypothesis. The summary of the hypothesis and aims will be dependent on the approach (qualitative or quantitative) you have chosen. The hypothesis will also express the expected relationship between two or more variables. What to Consider When Choosing Nursing Thesis Topics Choosing  nursing thesis topics is definitely important, as it is a defining factor in launching your career. Here are the two things you must consider when choosing  nursing thesis topics: Interest: It is easier to write a good thesis if the topic truly interests you. Narrow down your choices to a field that you want to work in; this brings you closer to your topic of interest. Resources: Consider your resources, such as counselors, advisers and accessibility to a good research library, when choosing your topic. All these resources aid and simplify the processes of researching and writing. Sample Nursing Thesis: How They Help Here are some tips for writing a good nursing thesis: Know what your college or university expects from your thesis. Go through the directions carefully before getting down to writing. Study the  sample nursing thesis offered by your college. This will acquaint you with the expected format and writing style. Get  sample nursing thesis from a professional content writing company, like  Bookwormlab.com. Their high-quality theses samples guide you in the right path towards research and writing, thus improving your odds at success. Nursing Research Thesis: Types Nursing research thesis calls for extensive research to be able to present authentic and proven information. The thesis must also be well-written, informative and presented in a structured format. The findings of the research must also be replicable; else, they are often dismissed. Nursing research on  PhD thesis follows either qualitative or quantitative approach for research, based on its relevance to the topic. For assistance in writing your nursing thesis, it is best to seek guidance from professional writing companies such as  Bookwormlab.com. We offers top-quality customized writing services, be it your term papers, research papers, essays or dissertations. Students can choose scholars at our website to obtain customized writing on a variety of subjects and topics. Buy Custom Written Nursing Thesis Papers Your dream of completing a nursing degree and working as a reputed nurse is not fulfilled unless you submit your  nursing thesis, which is the most important part of your course. You cannot just write anything from your text books or your assignments for a  nursing thesis. Your thesis in nursing should be impeccable. It must bring out your interest in the nursing field. Your thesis on nursing should be able to give an insight into the knowledge you have attained from the years you have spent in the  nursing school. A  nursing thesis can be prepared on your own with expert advice from your teacher or an expert in the field. Nursing Thesis Topics Special needs of disabled children Premature babies’ neonatal care Mentally ill persons’ rights Ways of helping patients with self-care products How to bring patients back to life Medications’ usage How nurses can use systems of modernization A  thesis for nursing should be arresting and captivating and written with great care. You can go through the  sample nursing thesis available from nets or go through some extensive nursing research thesis to have an idea of an interesting  nursing thesis. Nursing Thesis Papers Before you prepare a  nursing thesis, you have to get hold of interesting  nursing thesis topics which would capture the attention of readers. You can select a  nursing thesis on pediatric nursing, mental health nursing, disability nursing, geriatric nursing, etc. There are a wide range of nursing fields and it is easy to select a topic for  nursing thesis on any one. But make it a point to select one which you can do research and get the necessary information and data easily. If you select a  topic for nursing thesis in which you have no interest, the reader would also have no interest in reading it. Sample Nursing Thesis The introduction to your  nursing thesis should be compelling and one which would make the reader want to read the whole thesis. Your research matter should explain your  nursing thesis with support from relevant facts. When you come to the conclusion, you can give a short explanation of your aim. It should be in concurrence with your introduction and subject matter. Your  nursing thesis should not contain any errors. It should be perfect and clear and written in a precise and simple language. You can get the advice of a professional to correct any mistakes or to make any changes in your  nursing thesis. You should devote your time and energy to preparing a  nursing thesis that will cater to the interests of the reader.

First-Grade Science Projects

First grade is a great time to introduce students to the scientific method, which involves looking at the world around you, coming up with an explanation for what you observe, testing your  hypothesis  to see if it could be valid, and then either accepting or rejecting it. Even at such an early grade level, students can begin to learn concepts related to this method. Harness Their Curiosity Young children are innately curious about the world around them. Introducing them to the scientific method helps kids begin to explore what they see, hear, taste, and feel in a systematic way. First-grade projects should be interesting to the student and mostly exploratory in nature. At this age, a teacher or parent needs to help plan the project and offer guidance  on a report or poster. Some students may want to make models or perform demonstrations that illustrate scientific concepts. Project Ideas First-grade science offers a wonderful opportunity to explore how things work. Start your first-graders on the road to exploring science fair project ideas with some simple questions that might spark their interest, such as: What type of food attracts the most insects? (You can choose either flies or ants.) What do these foods have in common?In this experiment, students use vinegar to remove the calcium in chicken bones to make them rubbery. Questions for students: What happens to a chicken bone or an egg if you put in vinegar for a day? What would happen after a week? Why do you think it happens?Do all students in the class have the same size hands and feet? Trace outlines of hands and feet and compare them. Do taller students have larger hands and feet or does height not seem to matter?You can also create a fun science project to determine whether mascaras are really waterproof. Simply put mascara on a sheet of paper and rinse it with water. Ask students to explain what happens.Do eight-hour lipsticks really keep their color that long? You may need to review the  concept of time  with students if they have forgotten or are unfamiliar with hours, minutes, and seconds. Other Project Ideas Spark further interest by suggesting—or assigning—other science fair projects. Asking questions related to each project is the best way to elicit a response from young students. Project-related questions you can ask include: Do clothes take the same length of time to dry if you add a dryer sheet or fabric softener to the load?Do all types of bread grow the same types of mold?Do frozen candles burn at the same rate as candles that were stored at room temperature? All of these questions give you the opportunity to review—or teach—concepts that are important for first-graders. For example, explain to students that  room temperature is a range of  temperatures  that denotes comfortable habitation for people. Talk About Temperature An easy way to demonstrate this idea is to turn up or down the temperature-control gage in the classroom. Ask students what happens when you turn the temperature control up or down. Some other fun projects include letting students figure out if raw eggs and hard-boiled eggs spin the same length of time/number of times if light affects how fast foods spoil, and if you can tell from todays clouds what tomorrows weather will be. This is a great opportunity to take students outdoors, and as they peer at the sky, discuss the difference in outside temperature compared to inside.

World War I - 1396 Words

Lets return to the earth shattering occasions from 1939 to 1945 that reshaped the world. It may well be that this recognition will prompt rediscoveries and new gratefulness — the way the Bicentennial provoked prominent and scholarly rediscovery of American convention going back to the Revolution and the Constitution. The Great War — World War I — has now blurred in the aggregate memory of Americans. Yet, to the degree that World War I is all around refered to by history specialists to clarify the causes of World War II, it is fitting — in fact vital — that investigation of World War II incorporate some gratefulness for American experience amid the First World War. Something else, the thanks may be shallow or fragmented; more†¦show more content†¦Be that as it may, Germany in World War I didn t represent a security danger to the United States — not even verifiably. Besides, American association in the war denoted the first express dismissal of George Washington s and Thomas Jefferson s recommendation — and consequent American remote approach — not to participate in debate that were absolutely European in nature. World War I is likewise the first American war to depend fundamentally upon recruits, three million of whom filled seventy-two per cent of wartime Army positions. In spite of the fact that not bound by catching unions, the United States entered the war at any rate to make the world safe for majority rule government. American passage into the war is all the more amazing following Woodrow Wilson was reelected president in November 1916 on the trademark (broken five months after the fact): He kept us out of war. Wilson had demanded exchanging with the belligerents majority, however France and England kept on upholding a bar of Germany. The English likewise mined the North Sea. The greater part of this abused nonpartisan rights, yet the United States kept on exchanging — hypothetically with both sides. After some time, then again, it turned out to be clear that the United States exchanged exclusively with the Allies. For all intents and purposes, American lack of bias had turned out to be

ICT in Construction Industry Samples †MyAssignmenthelp.com

Question: Discuss about the ICT in Construction Industry. Answer: Introduction ICT is an effective way to integrate all the telecommunications operations running in an organization. The use of ICT is wide in globalization of business and can be effectively used in construction industry as well. ICT provides technologies that help in accessing the information through telecommunication. The use of internet, wireless networks, cell phone and other communication devices is foremost in ICT and these equipments are used to streamline different operations in an organization (Spirit 2014). The report evaluates the use of ICT in a leading construction company of Australia, Lendlease that operates globally with branches across the world. It is one of the largest construction companies in Australia and makes effective use of ICT in spreading their business all over the world. The report further discusses the advantages of using ICT in Lendlease and process in which it is helping the organization to reach a global audience. Many problems can be faced in global implementati on of the business, the use of ICT considerably helps in operating in global as the business might face some challenges of culture and practice (Bacaoanu 2014). The organization operates globally, with its branches spread across New York, Singapore and London. Lendlease have successfully worked in the projects such as Barangaroo south, darling Square, Victoria Harbor and Brisbane showground in Australia. ICT in Construction Industry: Lendlease The importance of using innovative methods in business process is widespread in construction industry. This is needed for increasing the construction efficiency and solves the challenges faced while operating a business globally. Lendlease effectively uses ICT, for enhancing the process and methods of its operations. A construction industry needs proper positioning, design requirements, materials and proper budget constraints for developing a unique project. Lendlease uses ICT as an effective tool for providing the stakeholders of a project, detailed information of the construction delivery processes (Doloi 2012). It is an analytical tool for monitoring and controlling the project progress. The ICT equipments Lendlease used includes computer hardware, software, communication devices and internet that allows easy access and communication both at local and international level. The key advantage of using ICT is that, the major project changes are delivered to the project stakeholders just in time (Change 2014). ICT therefore creates a big integration in Lendlease. The Construction projects undertaken by Lendlease all over the world are unified with the help of ICT (Harris and McCaffer2013). Another major use of ICT in Lendlease is developing a proper design for the construction project. Precise architectural designs have been possible to make with the help of different designing software, the major one being the CAD. The other usage of ICT in Lendlease includes global marketing, production engineering and manufacturing. Lendlease mainly works on construction projects that are designed from the scratch. This includes involvement of lot of people, stakeholders and project team members across the world. The use of information and communication technology helps in connecting the people all over the world. Since the process of data transfer is easier with the implementation of ICT, the project management of the construction projects becomes easier (Fulford and Standing 2014). Why use ICT? With the emergence of ICT the data transparency is easier to maintain. The rapid transmission of data over internet helps in easier management of the project across the world. Lendlease makes effective use of ICT in reduction of overheads. Lendlease is an Australian company with the head office in Sydney. Use of ICT helps the organization in email management and meeting the arrangements (Hosseini et al. 2013). One of the major ICT equipments is extranet that enables the organization in centralizing the electronic documents. This helps Lendlease to work in a collaborative fashion with all the branches across the world. This is a huge step and a move away from the traditional paper based system that allows the organization in operating globally. ICT provides the ability to communicate and manage the project data among the different branches of Lendlease thus acting as a business process system (Akintoye, Goulding and Zawdie 2012). The process of communication using ICT facilitates the data sharing and collaboration of data across the world. This allows the organization in operating globally. The data is managed with engineering integrity. The organization operates a managed data system as a part of ICT. This managed data system helps Lendlease in controlling the project data integrity that includes the reference files, components, cell blocks, models and drawings of a particular project and sharing it with the experts across the world (Tehrani and Shirazi 2014). Use of Mobile Technology in Lendlease The use of mobile technology is prolonged in Lendlease. The mobile technology is the highest priority ICT devices used in the organization. Since Lendlease majorly deals with a large sized construction projects, a switch of many professionals can be seen in a project life cycle (Lendlease.com, 2017). The mobile technology enables immediate communication among the stakeholders easier. Lendlease ensures that every project team members are on same page during the implementation of a project and this is ascertained by ensuring constant communication among the multiple parties associated with the particular project (Kelly, Male and Graham 2014). Furthermore, the use of mobile technology helps the organization in efficient management of their global business. Lendlease ensures that no confusion in communication occurs. Use of mobile email and real time submission of the documents considerably helps achieving zero communication gap among the project members. This reduces the number of reworks and therefore helping the company in occupying a large place in the global market. The preciseness in their construction process helps Lendlease in obtaining a place global market and intelligent use of ICT made it possible to collaborate with all the active business processed across the world. How Lendlease uses ICT? Few examples that cites the effective use of ICT in Lendlease are elaborated below- Access to the real-time information- The use of ICT or more precisely, the use of mobile applications allow the field workers in sharing the documents and project progress in real time. This enables a live monitoring of all the project works that helps in eliminating or reducing any errors associated with the project work. Furthermore, use of mobile technology in the project site enables the workers to request information globally, which in turn saves time and money. Management of project work in a global basis is possible as with the help of mobile technology, the workers are able to submit the daily report via Email, RFIs and other form of communication in real time. The digital record keeping helps in managing the projects that Lendlease undertakes all over the world. The process of record keeping, sharing and receiving is easier with the help of ICT devices that saves a considerable amount of time and money. The ICT devices enable GPS capabilities that enable a project manager to track the project works on site. Furthermore, the real time data sharing and data keeping further helps in documentation that is more accurate. The use of ICT helps in easier integration of the different systems that the company uses (Cheng and Teizer 2013). Lendlease and their global operation The successful implementation and use of ICT in Lendlease have helped them in spreading their business globally. Use of ICT has helped in business integration across the world. It has eroded the barriers of time and space that have helped the organization in making international communication easier. This is because, the use of digital technologies and infrastructure facilitates the acquisition, storage analysis and manipulation and distribution of critical information to the different branches across the world. The information is collected and transmitted across the branches of the organization in a number of ways (Zhang et al. 2013). This includes voice, data, text, video and animation. Other ICT equipments such as webcams, email, DVD, flash memory and hard drives increase the efficiency of the business process in global operation. The human interaction irrespective of time and geographical location has been made possible with the use of ICT. This helps in managing all the construction works taking place across the world under Lendlease through the head office. Therefore, it can be said that ICT encompasses the digital technologies that facilitates the globalization process of Lendlease. Implementation of ICT helps the organization in developing a connected workplace that further helps Lendlease in operating globally. The use of intranet site helps the organization in keeping all the project members in the loop to communicate the new information. Furthermore, the organization maintains a website that helps in global marketing. The website enables the organization in reaching a global audience and increases the value of the organization in the marketplace. The organization uses email as a standard medium of business communication. This enables a smooth communication channel across the organization and helps them in their global operation. This acted as an effective tool for integrating all the operational works while working on the project titled Elephant and Castle in UK. Lendlease works with providing efficient and admirable construction projects. The use of CAD helps in developing flawless engineering drawings that can be shared with the different construction project teams in no time (Lendlease.com, 2017). Furthermore, Lendlease makes use of Building Information Modeling or BIM in developing interactive and 3D designs. All this have been possible due to the use and implementation of ICT in their business processes (Zhang et al. 2013). The use of this ICT tool was significant for successful completion of the International Quarter London project of UK. The use of CAD and 3D modeling has helped in developing this stunningly beautiful project. The major advantage of implementing ICT in Lendlease is that, it increases and promotes the communication process among the people across the world. It helps the different branches of Lendlease that are spread across the world work as a team with the help of an efficient communication system and plan. The use of internet, emails, video chat helps all the branches of the organization in working as a team, which in turn increases the global reach. A major example of successful global reach is construction of Paya Lebar Quarter in Singapore. The efficiency in dealing all the construction process, taking place in all the branches of Lendlease earns it the title of the second largest construction company in Australia (Lendlease.com, 2017). The efficient and planned networking system of Lendlease eliminates the problem for the alliance to exchange and share information among the distant alliance partners. Efficient networking system and internet provides an exceptional opportunity for communication and data exchange among and within the different branches of Lendlease that are spread across the world. This process can be simply defined as the connection between the different computers and digital devices in order to establish digital communication among them (Nourbakhsh et al. 2012). This can be done irrespective of the physical distance and differences in culture, and therefore this helps the organization in operating globally. The leading construction company of Australia is planning to spread its business in few other countries as well. The use of ICT will certainly help the company reaching a wider marketplace. This had helped Lendlease in earning major projects such as Tun Razak Exchange in Kuala Lumpur and project Riverline in United States. Lendlease made the correct usage of the emerging technologies that have considerably helped the organization in reaching a global audience and spreading its business across the world (Keller and Heiko 2014). Conclusion Therefore, from the above discussion it can be concluded that efficient use of ICT have not only helped Lendlease in integrating their business process in Australia but also helped the organization in operating and global business. Use of mobile technology has considerably helped in streamlining the communication network on a global basis irrespective of the time and geographical limitation. With the advent of ICT, the real time monitoring of the projects gave been possible that increases the quality of the project work. The use of emergent designing software like CAD and real time data sharing has made it possible for Lendlease to deliver quality services to the clients that paves the way for the organization to spread in many other countries across the world. Therefore, it can certainly be said that the role of ICT is huge in making the global operation for Lendlease possible. Apart from this, the use of ICT is widespread in the construction industry across the world due to the adv antages it offers. The use of ICT in Lendlease and the process of business enhancement that has been possible with the appropriate use of ICT are discussed in the report. It gives an insight of the use of ICT in reaching a global audience and spreading the construction business across the world. References Akintoye, A., Goulding, J. and Zawdie, G. eds., 2012.Construction innovation and process improvement. John Wiley Sons. Bacaoanu, A.I., 2014. ICT in Business. Change, I.I.S.O., 2014. ICT in Business. Cheng, T. and Teizer, J., 2013. Real-time resource location data collection and visualization technology for construction safety and activity monitoring applications.Automation in Construction,34, pp.3-15. Doloi, H., 2012. 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